Q by Aston Martin, the bespoke personalisation service of the luxury carmaker, has come up with a corker here. It has launched Aston Martin Automotive Galleries and Lairs (LAIRS!), which allows owners to build whatever they want for storing their cars. This can be a simple bespoke garage, or an area of an existing house which shows the parked car off in better light... or it can even be an entire holiday retreat which is centred entirely around the area where you show off your Aston Martins, of all shapes and sizes. AMAGL, as we shall call it, can do anything your imagination wants, thanks to the Aston Martin Design Team headed up by Marek Reichman, the chief creative officer of AM, and also renowned architects around the world. Sebastien Delmaire, the partnerships director for Aston Martin, said: "Aston Martin has decades of expertise in staging cars in order to present them at their absolute best but also understands the importance of storage and maintenance of these living, breathing machines. Automotive Galleries can even be designed to fit the era if a customer has a heritage car. We are able to cover every requirement, whether it is to display single cars as pieces of automotive art or a full collection of cars in a private museum. These spaces provide an opportunity for people to create their own unique world where they can share their passion for cars with their guests. The opportunities are endless." Anyone interested in AMAGL can make a request through the AM Partnership Team at [email protected].

Matt Robinson - 15 Aug 2019