What's all this about?

At first glance, a slightly bewildering video featuring an evil-handling Countach and a stupid hashtag. Wait until the end though, and you'll get a fair idea of what Lamborghini's new Urus SUV will look like when it's revealed in Sant'Agata Bolognese on December 4 of this year.

Has Lambo invented its own genre?

SSUV. Groan. Is that really what the world needs, another acronym? Fortunately for Lambo, the 'Super' part of the 'Super Sport Utility Vehicle' will most definitely apply, as this thing will be fast.

How fast?

We're talking the kind of 'fast' that only figures like 600hp-plus and 800Nm of torque can bring to the table. With those outputs, the Urus could weigh as much as a house and still move along at a respectable lick, although the fuel economy from the 4.0-litre, twin-turbo V8 would undoubtedly suffer. Of interest is the fact that a plug-in hybrid option will also be available, a first for the Italian brand.

Will it go around corners?

Clips of a test mule howling around the Nurburgring a few months ago would seem to suggest so. The platform is shared with the Audi Q7 and Bentley Bentayga, and will feature the same 48V-powered active anti-roll suspension setup as those two brutes.

Who would buy a Lambo SUV?

Plenty, the company hopes. In fact, CEO Stefano Domenicali reckons that Urus sales will account for over half of the brand's global sales come 2019, with the UK expected to be the SUV's third-largest market.

What about the sacred V12?

A turbocharged engine was deemed mandatory for the Urus due to the massive amount of torque needed, but don't worry, naturally-aspirated units will still be the powerplants of choice for the firm's supercars into the foreseeable future.