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Wraith hits the big screen as Rolls rolls film. Image by Rolls-Royce.

Wraith hits the big screen as Rolls rolls film
BFI recognition for Rolls-Royce's Wraith promo.
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Hang on, let me just get some popcorn and Revels.

Um, I don't think you'll need them. It's quite a short film.

What, this isn't the Keanu Reeves remake of The Day The Earth Stood Still?

No, it's a short film called And The World Stood Still, made by Rolls-Royce to help promote the Wraith coupé - the most powerful Rolls-Royce ever.

So why are we at the cinema then?

Because the British Film Institute, that national guardian of all that is great about British cinema and television, thinks that the film is actually a fabulous piece of direction and cinematography and so deserves a place in the BFI archives alongside the work of such as Anthony Hopkins, Richard Attenborough, Kenneth Brannagh and Laurence Olivier.

The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive.

"We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection," commented Russell. "We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking. It's a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship."

Marc Mielau, Global Head of Marketing, Rolls Royce Motor Cars, said, "It is a great honour to see 'And the World Stood Still' accepted into the BFI National Archive. It is testament to Rolls-Royce's unique position in the public consciousness as the makers of 'The Best Car in the World' and the passion, innovation and creativity of the entire team involved."

Filmed at a secret location near Barcelona, the shoot included an innovative 'Timeslice' (frozen time) sequence created using 100 SLR cameras; the longest purpose-built camera rig in Europe; an award-winning film director; 36 computers; 1.5km of cables and one prototype Rolls Royce Wraith. A behind the scenes film was also launched after the Company was inundated with requests from fans across social media networks worldwide.

Wraith 'Inspired by Film' celebrates Rolls-Royce's long heritage in film and its entry into the BFI National Archive. Rolls-Royce motor cars have taken roles in movies since the dawn of film-making and have featured in such hits as Goldfinger (1964), The Yellow Rolls-Royce (1964), The Thomas Crowne Affair (1968) and The Great Gatsby (1974) to name a few.

To celebrate all of this, Rolls-Royce has made a special edition 'Inspired By Film' version of the Wraith, which features the same colour scheme as the car in the film (two-tone Silver and Jubilee Silver to reflect the silver screen, grey seats with tan highlights and much more) and an aluminium band in the Maccassar Ebony wood panelling.

The car will be officially unveiled at the New York Auto Show and will go on sale immediately after.

Can I have a choc-ice now?

No. Can't bring you anywhere...

Neil Briscoe - 31 Mar 2015

2015 Rolls-Royce Wraith Inspired by Film. Image by Rolls-Royce.2015 Rolls-Royce Wraith Inspired by Film. Image by Rolls-Royce.      - Rolls-Royce road tests
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