Car Enthusiast - click here to access the home page


Alfa Romeo presents MiTo by Marshall. Image by Alfa Romeo.

Alfa Romeo presents MiTo by Marshall
Alfa MiTo by Marshall concept to be showcased on June 24.
<< earlier Alfa Romeo article     later Alfa Romeo article >>


News homepage -> Alfa Romeo news

What's the news?

Here's the first look at the Alfa MiTo by Marshall. Based on the 2014 Alfa MiTo Distinctive variant, it is a one-off concept, so it's not due to see the light of an Alfa Romeo showroom.


The radiator grille, front and rear headlight surrounds, door mirrors, door handles, door trim and lower bumper trim have been covered in the same gold finish as you would find on Marshall's equipment. There's also the more important stuff, like Jim Marshall OBE's signature above the side indicators, and special graphics as well.


While the exterior makes do with Marshall-esque gold accents, the interior is where the actual changes have taken place. Apart from the bits and pieces that confirm that it's the MiTo by Marshall concept, like logos on the centre of each seat and 'Alfa & Marshall' branded floor mats, there are a few other things on the inside. The front seats get the same upholstery as Marshall's amplifiers with distinctive piping around the centre console and on the seats. Also, the gear knob on the car has been replaced by a Shure SH55 Microphone, with the gear layout marked on it.

But that's not all. There's also an all-valve 50-watt JVM205H amplifier head installed in the car, plus two 12-inch 75-watt speakers in the boot. Both of these are supported by a dedicated battery. The system is controlled by a five-inch Uconnect touchscreen infotainment system, which supports Bluetooth, USB, and aux-in connectivity.


Based on the 2014 Alfa MiTo Distinctive, the car gets its power from a 120hp, 1.6-litre JDM2 turbodiesel engine. It remains unchanged from the regular MiTo.

Anything else?

The MiTo will make its public appearance at the screening of Dave Grohl's Sound City documentary at Olympic Studios on June 24, which features a live performance by The Charlatans. After that, the car will continue to be showcased at various automotive and music events this year.

Head of brand for Alfa Romeo, Ivan Gibson, said: "The Alfa MiTo by Marshall is the realisation of a fantastic project between two iconic brands from the worlds of automotive and music. We're very excited by the way this collaboration has come together with the opportunity to work side by side with one of the most recognisable and respected music brands in the world. Genuine passion for what we do is a driving force shared by both Alfa Romeo and Marshall Amplification, and whilst this concept is an exciting exploration of ideas and themes at this stage, we hope it might influence a future special edition."

Continuing, Marshall Amplification's MD, Job Ellery, added: "Working with an automotive brand such as Alfa Romeo was a real first for Marshall Amplification - a completely new kind of partnership and a unique challenge from a technical point of view. However, when you see how the Alfa MiTo by Marshall looks and hear that big sound from the boot-mounted system, it just makes you smile. This is a really special one-off that will drive the Marshall sound to new places."

Paranjay Dutt - 25 Jun 2014

2014 Alfa Romeo MiTo by Marshall concept car. Image by Alfa Romeo.2014 Alfa Romeo MiTo by Marshall concept car. Image by Alfa Romeo.2014 Alfa Romeo MiTo by Marshall concept car. Image by Alfa Romeo.2014 Alfa Romeo MiTo by Marshall concept car. Image by Alfa Romeo.2014 Alfa Romeo MiTo by Marshall concept car. Image by Alfa Romeo.    - Alfa Romeo road tests
- Alfa Romeo news
- MiTo images

Alfa Romeo Tonale crossover revealed. Image by Alfa Romeo.
2022 Alfa Romeo Tonale
Alfa Romeo has revealed its long-awaited compact crossover with retro styling cues and a line-up of hybrid powertrain options.
Alfa Romeo revises glorious Quadrifoglios. Image by Alfa Romeo.
Alfa revises Quadrifoglio twins
Both Giulia and Stelvio QF models gain better interiors, finer technology and new colours. Hubba hubba!
Alfa Giulia GTA to cost fromů a lot. Image by Alfa Romeo.
Alfa Giulia GTA prices and liveries
Alfa reveals glorious liveries for Giulia GTA and GTAm specials, and exalted price tags to match.

 215 Racing
 A. Kahn Design
 AC Cars
 AC Schnitzer
 Alfa Romeo
 APS Sportec
 Aston Martin
 Auto Union
 Cooper Tires
 David Brown
 David Brown Automotive
 De Tomaso
 Detroit Electric
 Eagle E-type
 edo competition
 FAB Design

 Factory Five
 Faralli & Mazzanti
 General Motors
 Gordon Murray
 Gordon Murray Design
 Gray Design
 Great Wall
 Heffner Performance
 Joss Developments
 Land Rover
 Loma Performance
 Monte Carlo

 Project Runningblade
 Project Velocity
 Range Rover
 Red Bull
 Ronn Motor Company
 SDR Sportscars
 Thunder Power
 Tommy Kaira
 Vanda Electrics
 VL Automotive


External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Old motor show reports | Follow Car Enthusiast on Twitter | Copyright 1999-2022 ©