Friday 22nd October 2021
Car Enthusiast - click here to access the home page

 


Maserati plans ambitious growth. Image by Maserati.

Maserati plans ambitious growth
New Quattroporte just one of a new range of models driving Maserati's intended growth.
<< earlier article     later article >>

 


News homepage

Newer articles featuring 2013 Maserati Quattroporte

2013-05-15: Supplier dispute hits Fiat and Maserati

It's big, and it's ambitious. From sales of just over 6,000 units last year Maserati is suggesting it'll be selling 50,000 cars annually soon. Bold, yes, and more so given the anticipated timescale, Maserati's CEO Harald Wester saying the Italian firm will achieve that goal by the end of 2015.

Driving that optimism will be a new range of cars, the first of which is the all-new Quattroporte. The new luxury saloon does underline Maserati's ambitions, the outgoing model rather uncomfortably positioned somewhere between high-performance E-segment saloons like BMW's M5 and traditional luxury cars such as the Mercedes-Benz S-Class. The new car is more clearly positioned among the luxury machines. It's bigger, more refined, far more spacious, offers four-wheel drive in some markets and, thanks to the adoption of a turbocharged V8 petrol engine, is a less frenetic machine to drive.

Those changes to the Quattroporte will significantly broaden its appeal, though that alone won't be enough to fulfil the firm's lofty goals. A new E-segment saloon will follow; named Ghibli it'll be based on a shortened version of the Quattroporte's platform and come with smaller engines - including a diesel. Maserati's insiders wouldn't rule out an estate either, wagons making up a significant portion of E-segment sales in Europe.

Maserati will also finally produce the SUV that has been on the product planners' wish list for as long as anyone in the industry can remember. Borrowing some hardware from Jeep, the Levante will be an upmarket SUV in the guise of Porsche's Cayenne and Land Rover's Range Rover. The current mainstay of Maserati's sales, the GranTurismo, will be updated in the next 24 months, Maserati also promising a 'surprise' for its sports car line-up.

Helping achieve the growth will be the company's acquisition of a new factory. The former Bertone plant offers modern production facilities of the likes that workers on Maserati's existing line could only dream of. That should both improve build times and enhance quality - both crucial to Maserati's ambitious plans.

Kyle Fortune - 13 Dec 2012

Earlier articles featuring 2013 Maserati Quattroporte

2012-12-13: First drive: Maserati Quattroporte
2012-11-06: New Maserati Quattroporte revealed


2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.

2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.2013 Maserati Quattroporte. Image by Maserati.









www.maserati.co.uk    - Maserati road tests
- Maserati news
- Quattroporte images






More power for Audi R8 V10 performance RWD. Image by Audi.
RWD Audi R8 gets 570hp
Non-quattro version of Audi's mid-engined supercar gets a power boost and performance upgrades.
 
All-electric Rolls-Royce Spectre coming in 2023. Image by Rolls-Royce.
Rolls raises Spectre of EV
British luxury firm previews the model that will spearhead its electric vehicle roll-out.
Porsche reveals electric Mission R race-car concept. Image by Porsche.
Porsche racing into electric era
Mission R concept shows a possible future for Porsche’s customer racing cars

 
 215 Racing
 9ff
 A. Kahn Design
 Abarth
 Abt
 AC Cars
 AC Schnitzer
 Acura
 Alfa Romeo
 Alpina
 Alpine
 Amari
 APS Sportec
 Arash
 Arden
 Ares
 Ariel
 Arrinera
 Artega
 Ascari
 Aston Martin
 Atalanta
 Atomik
 Audi
 Austin
 Auto Union
 Autodelta
 Autofarm
 Autosport
 AVA
 Avatar
 Axon
 Aznom
 BAC
 BAIC
 Bentley
 Bertone
 Bloodhound
 Bluebird
 BMW
 Bosch
 Bowler
 Brabham
 Brabus
 Breckland
 Bridgestone
 Brilliance
 Bristol
 Bugatti
 Buick
 Burton
 BYD
 Cadillac
 Callaway
 Caparo
 Capstone
 Carlsson
 Caterham
 CCG
 Chang'an
 Changfeng
 Chevrolet
 Chevron
 Chongfeng
 Chrysler
 Citroen
 Climax
 Connaught
 Cooper Tires
 Corvette
 Cummins
 Cupra
 Dacia
 Daewoo
 Daihatsu
 Daimler
 Dartz
 Datsun
 David Brown
 David Brown Automotive
 DDR
 De Tomaso
 Delta
 Detroit Electric
 Devon
 Dodge
 Donkervoort
 Drayson
 DS
 Eagle
 Eagle E-type
 EDAG
 edo competition
 Eterniti
 Evisol
 Exagon
 FAB Design

 
 Factory Five
 Faralli & Mazzanti
 Fenix
 Fenomenon
 Ferrari
 Fiat
 Fisker
 Ford
 G-Power
 Geely
 Gemballa
 General Motors
 Ginetta
 Giugiaro
 Glickenhaus
 GMC
 Goodwood
 Google
 Gordon Murray
 Gordon Murray Design
 Gray Design
 Great Wall
 GTA
 GTM
 Gumpert
 Hamann
 Hartge
 HBH
 Heffner Performance
 Hennessey
 HERE
 Holden
 Honda
 Hulme
 Hummer
 Hyundai
 I.D.E.A
 Icona
 IFR
 Infiniti
 Ionity
 Isis
 JAC
 Jaguar
 Jeep
 Jensen
 Jetstream
 JJAD
 Joss Developments
 Kahn
 Kamala
 Keating
 Kia
 Koenigsegg
 KTM
 Kumho
 Lada
 Lagonda
 Lamborghini
 Lancia
 Land Rover
 Lexus
 Liberty
 Lightning
 Lincoln
 Lister
 Loma Performance
 Lorinser
 Lotus
 LupiniPower
 Luxgen
 Mahindra
 Mansory
 Maserati
 Mastretta
 Maybach
 Mazda
 McLaren
 Mercedes
 Mercedes-AMG
 Mercedes-Benz
 Mercedes-Maybach
 Mercury
 Metrocab
 MG
 Michelin
 MINI
 Mitsubishi
 MMI
 Monte Carlo
 Mopar
 Morgan
 Mosler
 MTM
 NAC MG
 Nissan
 NLV

 
 Noble
 Novitec
 Opel
 Overfinch
 Pagani
 Perodua
 Peugeot
 Piaggio
 Pininfarina
 Polestar
 Pontiac
 Porsche
 Preview
 Prodrive
 Project Runningblade
 Project Velocity
 Proton
 Protoscar
 Qoros
 Radical
 Range Rover
 Red Bull
 Renault
 Reva
 Rimac
 Rinspeed
 RoadRazer
 Rolls-Royce
 Ronn Motor Company
 Rover
 RUF
 Saab
 SAIC
 Saleen
 Saturn
 Scagliarini
 SCG
 Scion
 SDR Sportscars
 SEAT
 Sin
 Singer
 Skoda
 Smart
 Soleil
 Spada
 speedArt
 Sportec
 Spyker
 SRT
 Ssangyong
 SSC
 Startech
 STaSIS
 Subaru
 Suzuki
 Suzusho
 TAD
 Tamiya
 Tata
 Techart
 Tesla
 THINK
 Thunder Power
 Tojeiro
 Tommy Kaira
 TomTom
 Toray
 Toyota
 Trabant
 TranStar
 Trident
 Tushek
 TVR
 UKCOTY
 Vanda Electrics
 Vauxhall
 Velozzi
 Vencer
 Venturi
 Veritas
 Vizualtech
 VL Automotive
 Volkswagen
 Volvo
 VUHL
 Webasto
 Westfield
 Wiesmann
 Xenatec
 Yamaha
 Zagato
 Zarooq
 Zenos
 Zenvo



 
 






External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Follow Car Enthusiast on Twitter | Copyright 1999-2021 ©