Wednesday 8th July 2020
Car Enthusiast - click here to access the home page


Chevy Kop Liverpool deal. Image by Chevrolet.

Chevy Kop Liverpool deal
Chevrolet announced as official automotive partner of Liverpool FC.
<< earlier Chevrolet article     later Chevrolet article >>


News homepage -> Chevrolet news

Only months after agreeing a sponsorship deal with Manchester United, Chevrolet has announced a similar tie up with great rivals Liverpool.

The agreement will see the American car brand act as the Official Automotive Partner for the Anfield Road club through to the end of the 2015/16 season. For its part Liverpool will display Chevrolet branded hoarding at all home games, provide editorial opportunities within its print and online publications and, probably most importantly, commercial appearances by its players like the ones that accompany this story.

This announcement was made as Liverpool continues its pre-season tour of North America, of which Chevrolet is also an official sponsor. Speaking at the press conference to mark the partnership Chris Perry, Global Chevrolet Marketing Vice President said: "Liverpool supporters from around the world are known for their undying love of their side. Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters."

So nothing to do with tapping into the 200 or so officially recognised fan clubs spread across 30 countries then?

For its part Liverpool was equally as glowing of its new partner with Managing Director Ian Ayre saying: "Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool's international appeal."

Paul Healy - 27 Jul 2012    - Chevrolet road tests
- Chevrolet news
- images

Chevrolet reveals 212mph Corvette ZR1 Convertible. Image by Chevrolet.
200mph Corvette Convertible
The Corvette ZR1 Convertible: 765hp, 969Nm, 0-60mph in less than three seconds. Madness.
Mighty Chevrolet Camaro ZL1 unleashed. Image by Chevrolet.
Chevrolet Camaro ZL1
Chevrolet Camaro ZL1, due on sale later this year, boasts 640hp and 868Nm
Chevrolet Camaro goes turbocharged. Image by Chevrolet.
Camaro goes turbo
Entry level engine for 'Gen Six' Chevrolet Camaro is blown 2.0-litre four-pot.

 215 Racing
 A. Kahn Design
 AC Cars
 AC Schnitzer
 Alfa Romeo
 APS Sportec
 Aston Martin
 Auto Union
 Cooper Tires
 David Brown
 David Brown Automotive
 De Tomaso
 Detroit Electric
 Eagle E-type
 edo competition
 FAB Design

 Factory Five
 Faralli & Mazzanti
 General Motors
 Gordon Murray
 Gordon Murray Design
 Gray Design
 Great Wall
 Heffner Performance
 Joss Developments
 Land Rover
 Loma Performance
 Monte Carlo

 Project Runningblade
 Project Velocity
 Red Bull
 Ronn Motor Company
 SDR Sportscars
 Thunder Power
 Tommy Kaira
 Vanda Electrics
 VL Automotive


External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Follow Car Enthusiast on Twitter | Copyright 1999-2020 ©