London based 'boutique' manufacturer, Eterniti, has unveiled its super SUV at the Auto China motor show in Beijing. The Artemis (previously known as the Hemera) is essentially a rebadged and re-bodied Porsche Cayenne, but with the luxury and personalisation turned up to eleven.

Aimed primarily at Asian car markets the Artemis is powered by the same 4.8-litre twin turbo V8 engine as the Cayenne Turbo, though some tweaking of the ECU and the removal of the catalytic converters sees power jump from 500- to 610hp and from 698- to 750Nm of torque.

Described by its maker as the ultimate crossover the Artemis has 100mm more rear legroom than the Cayenne allowing for twin reclining seats - which are both heated and cooled - along with iPad holders and a drinks cabinet. Handcrafted at Eterniti's plant in London the interior is completely bespoke with buyers free to choose from an options list that includes lambs' wool rugs, quilted under-carpets, fine leathers, natural wood and 'starlight' roof lining.

The exterior - with panels made from carbon composite - are also hand made and finished in any colour the customer chooses.

Eterniti aims to build 50 Artemis by 2013 and 300 by 2014; though with a price tag of £252,000 we do not expect to see too many in the UK, especially with established luxury car makers like Bentley, Maserati and Lamborghini set to enter the SUV segment.

Paul Healy - 24 Apr 2012