The first Lotus Originals shop opened last week at the company's headquarters at Hethel in Norfolk. The store was opened by Lotus Renault F1 driver Bruno Senna. Lotus has plans for a number of outlets selling company merchandise across Europe.
The Hethel store also allowed Lotus to demonstrate the new look for the company's dealers. The design is clean and modern with a lounge area and 'Lotus library'. Cars will be on display along with paint and trim swatches.
A variety of clothing and accessories is available under the Lotus Originals brand. Lotus wants to make the brand as accessible as possible by using its new stores and merchandise to reach people who want to be part of 'the Lotus world'.
The store is open from 8:30am to 5:00pm Monday to Thursday and 8:30am to mid-day on Friday. Early next year a Lotus Originals shop will open in London.
John Lambert - 15 Dec 2011