After four years in development the Arash AF-10 supercar will finally be unveiled at the MPH show in Earl's Court, London.

With 550bhp and 475lb.ft (from a Corvette-sourced 7.0-litre V8), company owner Arash Faroud hopes the £620,000 price won't prove too big a stumbling block.

Time will tell, but about £100,000 more would buy one of everything in Ferrari's regular model range. Just saying.

Faroud says: "We wanted to bring something different to the supercar table, and felt that the industry needed a new and invigorating face and hopefully this is something we have achieved.

"Combining perfect design, without compromising on power, plus having one of the best emissions levels in the world, the AF-10 is set to be a fantastic new car for the market."

The AF-10 features a carbon chassis and bodywork. There are no official performance figures yet, but if it doesn't join the 200mph club we'll be amazed.

The MPH show, or the Prestige and Performance Motor Show to give its full name, opens at Earl's Court November 4. Top Gear Live will be there too, perhaps with a Stig-shaped effigy. You wouldn't put it past those boys, would you?

Mark Nichol - 10 Sep 2010