Car Enthusiast - click here to access the home page


New Toyota Prius brings big economy. Image by Toyota.

New Toyota Prius brings big economy
Toyota unveils its third generation Prius in Motor City.
<< earlier article     later article >>


News homepage

Newer articles featuring 2009 Toyota Prius

2009-12-23: Week at the Wheel: Toyota Prius
2009-09-17: Frankfurt Motor Show: Toyota Prius plug-in
2009-06-12: All-new Toyota Prius released
2009-06-12: Richer the third
2009-05-29: Prius gets aggressive

Back in 1997 nobody could have predicted the impact of the Toyota Prius. Only 12,000 units a year were anticipated to be sold, but the tremendous success of the first widely available hybrid has seen Toyota sell over one million Prius since it was introduced. The US market has been key to its success and the huge attendance at Toyota's press conference today in Detroit underlined how important the Prius has become.

Completely restyled, with 90% of its drivetrain new, the third generation Prius is more economical than ever. Toyota claims an estimated 50 US mpg - or around 60mpg in UK units. That's about 10% better than the outgoing model. Due on sale in the US mid 2009 UK sales will follow shortly after. Toyota is predicting sales of around 400,000 in its first full year of production. Helping achieve those huge numbers will be Toyota's expansion into more markets, the Japanese firm nearly doubling the countries the Prius sells in from 44 to 80 in the next few years.

The shape remains familiar, but Toyota's designers have moved the roof high point back to increase passenger space. Boasting a drag coefficient of just 0.25, lightweight and optional technology - like a solar sunroof that keeps the interior cool - all help the Prius achieve its high average economy. Combined, the net output of the 1.8-litre petrol engine and electric hybrid module is 134bhp, the Prius now able to reach 60mph in 9.8 seconds. Heralded as the most fuel efficient car on sale in the US the Prius unveiling created a big stir in Motown. The Prius is no longer seen as a car bought by early adopters but by general consumers. Underlining this, Toyota committed in its presentation at the Detroit show to have a hybrid model of all its US cars available to customers by 2020.

Kyle Fortune - 12 Jan 2009

2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.

2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.2009 Toyota Prius. Image by Toyota.    - Toyota road tests
- Toyota news
- Prius images

New BMW X3 topped by 398hp M50. Image by BMW.
BMW reveals all-new Mk4 X3
BMW has taken the wraps off its fourth-generation X3 SUV.
VWs hot ID.7 GTX gets 340hp. Image by Volkswagen.
Volkswagen ID.7 GTX outlined
More details about VWs new sporty electric saloon and estate.
Jeep reveals new Wagoneer S high-performance electric SUV. Image by Jeep.
Jeep unveils electric Wagoneer S
The new model is designed to rival the Mercedes-Benz EQC with its power, luxury and capability.

 215 Racing
 A. Kahn Design
 AC Cars
 AC Schnitzer
 Alfa Romeo
 APS Sportec
 Aston Martin
 Auto Union
 Cooper Tires
 David Brown
 David Brown Automotive
 De Tomaso
 Detroit Electric
 Eagle E-type
 edo competition
 FAB Design

 Factory Five
 Faralli & Mazzanti
 General Motors
 Gordon Murray
 Gordon Murray Automotive
 Gordon Murray Design
 Gray Design
 Great Wall
 Heffner Performance
 Joss Developments
 Land Rover
 Loma Performance
 Monte Carlo
 Nichols Cars

 Project Runningblade
 Project Velocity
 Range Rover
 Red Bull
 Ronn Motor Company
 SDR Sportscars
 The Little Car Company
 Thunder Power
 Tommy Kaira
 Vanda Electrics
 VL Automotive


External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Old motor show reports | Follow Car Enthusiast on Twitter | Copyright 1999-2024 ©