| New Brand Launch | 2008 Geneva Motor Show | Infiniti |
Infiniti may be new name for European car buyers, but it has been busy selling cars in the USA for almost 20 years. Now, European customers will have the chance to see the Infiniti range for the first time at the
Geneva motorshow, where the Japanese firm is also unveiling its updated FX 'performance crossover' for the first time.
Infiniti is owned and run by Nissan - in much the same way Toyota owns Lexus - but the Infiniti range of cars is unique to the brand. As well as the V8-engined FX, Infiniti will also show off its G Sedan, G Coupe and EX coupe crossover.
All of these models will go on sale across Europe in October and Infiniti is setting up a network of dedicated dealerships. Nissan says these dealers will provide a level of service that luxury car buyers are used to.
Alisdair Suttie - 12 Feb 2008