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Mercedes brings back the Maybach name. Image by Mercedes-Maybach.

Mercedes brings back the Maybach name
Luxury sub-brand to debut at LA Auto Show as Mercedes-Maybach.
<< earlier BAC article     later BAC article >>


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What's this about then?

Mercedes-Benz is reviving the Maybach name for an exclusive, top of the range S-Class model.

Hello, 2002 called and it wants its news story back.

Yes but unlike the rather unsuccessful Maybach brand the new Mercedes-Maybach sub-brand will (for the moment) offer just an ultra-luxurious version of the S-Class. And before you say the old Maybachs were merely S-Class with slightly odd looks, we know.

So a sub-brand rather than distinct brand then? Kind of like the new Mercedes-AMG?

Exactly. While Mercedes-AMG will focus on the performance end of things with the AMG GT and the likes of the S 63, Mercedes-Maybach will instead take on Rolls-Royce, Bentley and the new Aston Martin Lagonda. Coming in eight inches longer than the already quite large S-Class long-wheelbase, we're told that the Maybach will offer the kind of comfort and luxury normally reserved for private jets. In fact that's a good analogy - if the regular S-Class is Business Class the Maybach S-Class is a Lear Jet.

I like that. Ok so how luxurious is it going to be then? The big S-Class is hardly skimping as it is.

We're not 100 per cent sure at the moment. Beyond a "lavishly designed, prestigious interior" that offers plenty of scope for personalisation, little has been revealed. However Mercedes says the Maybach will "set a new benchmark for exclusivity" so you have to assume it will be good. We will just have to wait until the LA Auto Show next week to find out.

Paul Healy - 14 Nov 2014

2015 Mercedes-Maybach. Image by Mercedes-Maybach.    

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