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BMW and Goodwood team up. Image by BMW.

BMW and Goodwood team up
Driving experience packages offered on Lord March's 12,000-acre Sussex estate.
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What's all this about?

Lord March has once again opened up his stately home residence for automotive enjoyment, this time launching a driving experience business in conjunction with BMW.

What have they called this experience?

It is named, pragmatically, 'Ultimate Driving at Goodwood powered by BMW'.

And what can I do, should I choose to go to Sussex?

There are four key packages to enjoy. First up is 'Adventure', in which you take a BMW X5 or similar around a 32-mile off-road route that winds its way through the entire estate. This incorporates forests, hills and chalk pits, so it should be a good test of man and machine.

I don't like off-roading. Is there any on-tarmac stuff?

Yes, don't worry. 'Performance' sees pretty much anything with an M badge - from the M235i to the M6 - laid on for one-to-one expert tuition in fast driving. 'Academy', meanwhile, allows those under 17 to drive a MINI Cooper on the historic motor circuit, while anyone older than 17 can go on a skidpan for a winter handling session.

You said four packages - what's the last one?

'Ultimate', which allows you to do all of the above, if you so wish.

Can I find out more?

Of course. Social media channels offer further insight into the Goodwood/BMW pairing and the venture has just been launched. It is open to individual customers or to groups. Go to, and for more details.

Matt Robinson - 31 Oct 2014

Ultimate Driving At Goodwood powered by BMW. Image by BMW.Ultimate Driving At Goodwood powered by BMW. Image by BMW.      - BMW road tests
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