Car Enthusiast - click here to access the home page


New JLR Special Operations. Image by Jaguar.

New JLR Special Operations
Jaguar and Land Rover buyers can now avail of a Special Operations service.
<< earlier article     later article >>


News homepage

What's the news?

Personalisation is big business and not just in the supermini market. So big is it that Jaguar Land Rover has seen fit to set up a 150-man strong division to be called 'Jaguar Land Rover Special Operations'. With a brief of "meeting the increasing expectations of today's most discerning and enthusiastic car customers" JLR SO is similar in concept to McLaren's MSO, Ferrari's Special Projects division, Aston Martin's Q branch and, well Bentley and Rolls-Royce really.

Under the lead of John Edwards, Jaguar Land Rover Special Operations will offer a range of products and services including high specification, high performance derivatives, ultra luxury products and limited run collector editions; bespoke commissions with extended choice of colour, trim specifications and accessories; heritage products including vehicle recreations, servicing and restorations and the creation and provision of heritage vehicle parts; and a new portfolio of branded goods. So that's added chintz and JLR-branded consumer goods then?

Not just that, as one of the chief engineers in the team was recruited from Williams Advanced Engineering and has been set the task of creating two halo vehicles ranging from high luxury to extreme performance. Special Operations won't even work within the regular Jaguar Land Rover plants, with a new dedicated Technical Centre being built for it in the West Midlands. At this unique location the team will have access to a customer commissioning suite for bespoke services and premium vehicle personalisation, Formula 1-inspired flexible workshops and a fully automated paint facility.

In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry. This will be the production site for the six recently announced lightweight E-Type recreations and will also allow the newly formed heritage team to expand its servicing and restoration services.

Anything else?

One of the first members of the new team was Harry Metcalfe, founder of Evo magazine, who left the publication to work in the new division. Commenting on Twitter Metcalfe said "Chuffed to be involved with the launch of 'Jaguar Land Rover Special Operations' today. Now the fun can begin" before saying that the new Special Vehicle Operations division would "launch its first car very soon" Watch this space!

Paul Healy - 17 Jun 2014

2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.

2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.2013 Jaguar XKR-S GT. Image by Jaguar.    - Jaguar road tests
- Jaguar news
- images

Edgier new Citroen C3 Aircross breaks cover. Image by Citroen.
Second-gen Citroen C3 Aircross revealed
Petrol, hybrid and electric drivetrains confirmed for second-gen Citroen C3 Aircross.
Nissanís revamped Qashqai gets brave new look and added tech. Image by Nissan.
Nissan Qashqai facelift revealed
The popular family SUV has been overhauled, but the oily bits remain the same as before.
Audi reveals new, more powerful S3. Image by Audi.
Audi S3 Sportback and Saloon revealed
Hot on the heels of the new A3, the new S3 model gets 333hp and an even sportier design.

 215 Racing
 A. Kahn Design
 AC Cars
 AC Schnitzer
 Alfa Romeo
 APS Sportec
 Aston Martin
 Auto Union
 Cooper Tires
 David Brown
 David Brown Automotive
 De Tomaso
 Detroit Electric
 Eagle E-type
 edo competition
 FAB Design

 Factory Five
 Faralli & Mazzanti
 General Motors
 Gordon Murray
 Gordon Murray Automotive
 Gordon Murray Design
 Gray Design
 Great Wall
 Heffner Performance
 Joss Developments
 Land Rover
 Loma Performance
 Monte Carlo
 Nichols Cars

 Project Runningblade
 Project Velocity
 Range Rover
 Red Bull
 Ronn Motor Company
 SDR Sportscars
 The Little Car Company
 Thunder Power
 Tommy Kaira
 Vanda Electrics
 VL Automotive


External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Old motor show reports | Follow Car Enthusiast on Twitter | Copyright 1999-2024 ©