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Off-the shelf Rolls-Royces are so passé. Image by Rolls-Royce.

Off-the shelf Rolls-Royces are so passé
Big increase in demand for bespoke Rolls-Royce models.
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Newer articles featuring 2012 Rolls-Royce Ghost

2012-04-25: Rolls Ghost goes all bespoke
2012-03-13: Rolls Ghost goes two-tone

More than half of all the Rolls-Royce Ghosts sold in 2011 were bespoke according to the latest figures released by the manufacturer. In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world were customised by the Goodwood based manufacturer to customer specifications.

The bespoke personalisation service includes options such as unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets. But that is only the beginning; if you have the will and the way (and let's face it if you are buying a Rolls Royce you probably do) the extent of customisation is only limited by your imagination.

"It is always our goal to exceed our clients' highest expectations and fulfil their innermost desires," said Torsten Müller-Ötvös, Rolls-Royce CEO. "With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year."

To meet the growing demand Rolls-Royce announced last year that it would expand its bespoke operations, doubling the number of bespoke experts working at the Goodwood manufacturing facility. The company is also about to expand the facility itself, partly due to the increase in demand for bespoke cars, with works scheduled to begin next month.

Paul Healy - 25 Jan 2012

2012 Rolls-Royce Ghost bespoke. Image by Rolls-Royce.2012 Rolls-Royce Ghost bespoke. Image by Rolls-Royce.2012 Rolls-Royce Ghost bespoke. Image by Rolls-Royce.2012 Rolls-Royce Ghost bespoke. Image by Rolls-Royce.    - Rolls-Royce road tests
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