Urban mobility is what Ford's Start Concept is all about, which makes its Beijing unveiling particularly relevant. The compact Start looks like a series-one Ka drawn for a 2000AD graphic novel, the smooth, cool futuristic lines clothing a new emissions and economy maximising technology and interior concept.

Under its short bonnet is a 1.0-litre, three-cylinder engine with CO₂ emissions of less than 100g/km and, Ford promises, the power of a 1.6-litre four-cylinder engine. It's mated to a five-speed manual transmission - surely not the ideal choice for a busy city? With the emphasis on simplicity and efficiency the Start introduces a MyFord Mobile concept that pairs with your smart phone to allow occupants to perform in-car functions.

Freeman Thomas, design director explains: "It may be small with a minimal amount of features but we haven't ignored the basics like delivering more 'traditional' driving characteristics including sporty handling, a simple analogue interface and an interior that is pure and authentic like early sport cars from the 1950s."

The interior features a one-piece 'tub' design that provides seating for up to four. Rubber floors make it easy to keep clean, while a mono-rail seat pedestal gives access to the one-piece moulded rear seats.

As well as the efficient engine Ford has given the Start a smooth underside for maximum aerodynamic efficiency, while unique Michelin Green X tyres both reduce rolling resistance and help minimise road noise and vibration for the passengers.

With more than 50 percent of the world's population already living in urban areas - that figure expected to grow to 70 percent in 30 years - car makers are increasingly looking at transportation solutions like the Start.

"Our ambition with the Ford Start Concept was to design a car that transcends the practical realities of commuting in these mega cities and goes beyond just dressing the technology. We wanted to design a car you would also love," explains Freeman Thomas, design director.

Kyle Fortune - 23 Apr 2010