Sunday 16th June 2019
Car Enthusiast - click here to access the home page

 


Chinese Brilliance? Image by Brilliance.

Chinese Brilliance?
Ambitious Chinese automaker, Brilliance launches new model offensive in Geneva.
  later Brilliance article >>

 


News homepage -> Brilliance news

I don't think the Chinese have understood the concept of a press release. The item we were handed at the Geneva Motor Show is a novel! Granted there is a lot to tout from Chinese automaker Brilliance JinBei. The company is effectively writing history by launching a product offensive in the European market, starting with the BS6 and BS4 saloons unveiled in Geneva.

The cars look better than anything we've yet seen come out of China and there's good reason: Brilliance tapped Italian designer Giugiaro to pen both designs. With the sheet metal sorted, the Chinese manufacturer worked closely with various German and Japanese partners to produce a competent car all-round.

Porsche development centre optimised the chassis, while the engines were developed by Mitsubishi Motors, and the cars are built on a production line designed by Schenck AG (under advisement from a BMW production specialist) using just-in-time production methods learned from Toyota!

The design and engineering collaboration has resulted in two saloons. The front-wheel drive BS6 saloon measures 4880mm long and will be the first offering from Brilliance, powered by either 2-litre or 2.4-litre petrol engines. The 2-litre unit creates 122bhp and 125lb.ft of torque, while the 2.4-litre unit puts out 130bhp and 144lb.ft of twist. Both engines feature 16-valve technology and a manual five-speed transmission - the result of cooperation between Brilliance and Mitsubishi.

With the BS4 saloon, the Chinese manufacturer is looking to compete against the Vauxhall Vectra, Audi A3, and Ford Focus in the already crowded C-segment; a lofty goal indeed. Shorter than the BS6 by 230mm, the car will be offered with two engine options: a four-cylinder normally-aspirated 1.8-litre, and a turbocharged version of the same. Creating 136bhp in standard form, the turbocharged 1.8-litre unit will produce 170bhp and 173lb.ft of torque and be mated to a four-speed automatic (independently developed by Brilliance) instead of a Mitsubishi-sourced five-speed manual transmission.

Two comprehensive trim levels will be offered for both the BS6 and BS4 models: 'comfort' and 'deluxe'. The 2-litre BS6 and 1.8-litre BS4 will be fitted with a comfort package including air conditioning, electrically adjusted front seats, parking assist, electric windows, and alloy wheels. The 2.4-litre BS6 and turbocharged BS4 will only be available with a deluxe trim fitting, adding automatic climate control, leather seats, a leather-wrapped steering wheel, 6-CD changer, and an electric sunroof.

Managing shareholder, Hans-Ulrich Sachs, who has been leading the automobile distribution company HSO Motors Europe (and has been responsible for launching both Hyundai and Volkswagen brands abroad) is convinced that the Chinese manufacturer will benefit from the criticism the Japanese and Korean OEMs experienced in the past. His ambitious goals could see Brilliance models finding a foothold in Europe in the next five years - half the time it took Korean automakers to establish themselves and a quarter of the time it took Japanese manufacturers.

Established automobile distributors are currently being chosen by HSO to sell 15,000 vehicles across Europe this year and Brilliance plans to sell 75,000 vehicles on the Continent by 2010.

The introduction of the Brilliance BS6 - with a starting price of around €20,000 - will debut in Germany, Austria, Poland and Switzerland, with the mid-range BS4 saloon following later in the year. Diesel powerplants will join the petrol offerings in both cars by the end of 2007. No word yet on when we'll see them in the UK, but you can be sure they will be.

We spent five minutes nosing around the BS6 and BS4 in Geneva and they're not at all bad. It's true that interior ambience is not a patch on the likes of the Ford Mondeo, but it is acceptable and certainly better than the Japanese and Korean makers' first attempts to break into Europe. No doubt we'll be getting closer acquainted at some stage in the not too distant future.

Eric Gallina - 13 Mar 2007


2007 Brilliance BS6. Image by Phil Ahern.2007 Brilliance BS6. Image by Phil Ahern.2007 Brilliance BS6. Image by Phil Ahern.2007 Brilliance BS6. Image by Phil Ahern.2007 Brilliance BS6. Image by Brilliance.

2007 Brilliance BS6. Image by Brilliance.  








    - Brilliance news
- BS saloons images






New Chinese coupé coming to Europe. Image by Phil Ahern.
Brilliance builds coupé
Chinese automaker set to take Europe by storm with its new BC3 coupé.
 

 
 215 Racing
 9ff
 A. Kahn Design
 Abarth
 Abt
 AC Cars
 AC Schnitzer
 Acura
 Alfa Romeo
 Alpina
 Alpine
 Amari
 APS Sportec
 Arash
 Arden
 Ares
 Ariel
 Arrinera
 Artega
 Ascari
 Aston Martin
 Atalanta
 Atomik
 Audi
 Austin
 Auto Union
 Autodelta
 Autofarm
 Autosport
 Avatar
 Axon
 Aznom
 BAC
 BAIC
 Bentley
 Bertone
 Bloodhound
 Bluebird
 BMW
 Bosch
 Bowler
 Brabham
 Brabus
 Breckland
 Bridgestone
 Brilliance
 Bristol
 Bugatti
 Buick
 Burton
 BYD
 Cadillac
 Callaway
 Caparo
 Capstone
 Carlsson
 Caterham
 CCG
 Chang'an
 Changfeng
 Chevrolet
 Chevron
 Chongfeng
 Chrysler
 Citroen
 Climax
 Connaught
 Cooper Tires
 Corvette
 Cummins
 Dacia
 Daewoo
 Daihatsu
 Daimler
 Dartz
 Datsun
 David Brown
 David Brown Automotive
 DDR
 De Tomaso
 Delta
 Detroit Electric
 Devon
 Dodge
 Donkervoort
 Drayson
 DS
 Eagle
 Eagle E-type
 EDAG
 edo competition
 Eterniti
 Evisol
 Exagon
 FAB Design

 
 Factory Five
 Faralli & Mazzanti
 Fenix
 Fenomenon
 Ferrari
 Fiat
 Fisker
 Ford
 G-Power
 Geely
 Gemballa
 General Motors
 Ginetta
 Giugiaro
 GMC
 Goodwood
 Google
 Gordon Murray
 Gordon Murray Design
 Gray Design
 Great Wall
 GTA
 GTM
 Gumpert
 Hamann
 Hartge
 HBH
 Heffner Performance
 Hennessey
 HERE
 Holden
 Honda
 Hulme
 Hummer
 Hyundai
 I.D.E.A
 Icona
 IFR
 Infiniti
 Ionity
 Isis
 JAC
 Jaguar
 Jeep
 Jensen
 Jetstream
 JJAD
 Joss Developments
 Kahn
 Kamala
 Keating
 Kia
 Koenigsegg
 KTM
 Kumho
 Lada
 Lagonda
 Lamborghini
 Lancia
 Land Rover
 Lexus
 Liberty
 Lightning
 Lincoln
 Lister
 Loma Performance
 Lorinser
 Lotus
 LupiniPower
 Luxgen
 Mahindra
 Mansory
 Maserati
 Mastretta
 Maybach
 Mazda
 McLaren
 Mercedes
 Mercedes-AMG
 Mercedes-Benz
 Mercedes-Maybach
 Mercury
 Metrocab
 MG
 Michelin
 MINI
 Mitsubishi
 MMI
 Monte Carlo
 Mopar
 Morgan
 Mosler
 MTM
 NAC MG
 Nissan

 
 NLV
 Noble
 Novitec
 Opel
 Overfinch
 Pagani
 Perodua
 Peugeot
 Piaggio
 Pininfarina
 Polestar
 Pontiac
 Porsche
 Preview
 Prodrive
 Project Runningblade
 Project Velocity
 Proton
 Protoscar
 Qoros
 Radical
 Red Bull
 Renault
 Reva
 Rimac
 Rinspeed
 RoadRazer
 Rolls-Royce
 Ronn Motor Company
 Rover
 RUF
 Saab
 SAIC
 Saleen
 Saturn
 Scagliarini
 SCG
 Scion
 SDR Sportscars
 SEAT
 Sin
 Singer
 Skoda
 Smart
 Soleil
 Spada
 speedArt
 Sportec
 Spyker
 SRT
 Ssangyong
 SSC
 Startech
 STaSIS
 Subaru
 Suzuki
 Suzusho
 TAD
 Tamiya
 Tata
 Techart
 Tesla
 THINK
 Thunder Power
 Tojeiro
 Tommy Kaira
 TomTom
 Toray
 Toyota
 Trabant
 TranStar
 Trident
 Tushek
 TVR
 UKCOTY
 Vanda Electrics
 Vauxhall
 Velozzi
 Vencer
 Venturi
 Veritas
 Vizualtech
 VL Automotive
 Volkswagen
 Volvo
 VUHL
 Webasto
 Westfield
 Wiesmann
 Xenatec
 Yamaha
 Zagato
 Zarooq
 Zenos
 Zenvo



 
 






External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Follow Car Enthusiast on Twitter | Copyright 1999-2019 ©