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DS7 Crossback set for Geneva debut. Image by DS.

DS7 Crossback set for Geneva debut
Citroen’s luxury arm takes aim at German rivals with new premium SUV.
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What's all this about?

Citroen resurrected the DS brand in earnest a few years ago, and now they're taking a shot at the compact premium crossover segment with the new DS7 Crossback. Despite the name, it's strictly a five-seater only, but don't let that put you off.

It's big, luxurious and French. Uh-oh...

While those traits have been synonymous with depreciation and disappointment in recent times, the DS7 Crossback features some really nice touches. Take the headlights for instance - they're inspired by the swivelling lights of the original DS and bring the concept right up to date. A mini light show upon unlocking and start-up will be a visual treat for bystanders, while the LED technology is optimised to provide maximum visibility in all conditions.

What about the interior?

Opulence is the name of the game here, with leather covering practically every surface. Each seat moves electrically and independently, while ambient lighting and an optional full-length sunroof add to the classy feel. Two 12-inch touchscreens control the infotainment functions, and double-glazed acoustic windows ensure that wind and road noise is kept to a minimum inside the cabin.

Sounds good. Will it move under its own power?

Don't be silly. As well as a choice of petrol or diesel engines with various power outputs and manual or automatic front-wheel-drive transmissions, the DS7 can be had in E-Tense plug-in hybrid form. This adds electric power to the rear wheels, and gives a zero-emission range of 37 miles. That eight-speed automatic transmission is brand new, with gearing and shift settings aimed at ensuring maximum smoothness and efficiency.

Dare I ask about ride quality?

You're in for a treat here, as a system called DS Active Scan can read the road ahead and pre-empt any nasty jolts and bumps by adjusting the suspension accordingly. This has benefits for both comfort and control, and the system's sensors work in conjunction with the myriad of autonomous aids, such as active cruise control and driver alertness, to deliver a driving experience comparable with cars from more expensive segments. That's the DS7's aim anyway.

Anything else I need to know?

The DS7 Crossback will appear in the flesh at Geneva on March 7th, and orders for a special 'La Première' launch edition will be taken from that date until the end of 2017. Deliveries will start from January 2018, and prospective customers can choose their car's spec by calling into a DS Store and using the virtual reality configurator, or by visiting

Maurice Malone - 28 Feb 2017

2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.

2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.2017 DS 7 Crossback. Image by DS.

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