In order to show off the Safety Shield technology on the Note hatchback - which is said to create a 'protective bubble' around its occupants - Nissan has gone the whole hog and extrapolated the idea to real life.
How so?
It has shoved a Note into a massive inflatable sphere known as a Zorb, the one in this instance measuring six metres in diameter, with an 18-metre circumference and a weight of more than a tonne.
The point being...?
Who knows... no, wait, sorry; what we mean to say is, this is a literal rendition of the idea of putting a protective bubble round the Note. Geddit?
Yes, thank you. What happened next?
Nissan pushed its 'CarZorb' down a load of very steep hills.