The ASX is Mitsubishi's new crossover, a vehicle that'll compete with cars like Nissan's Qashqai. Available in front- or four-wheel drive forms, Mitsubishi expects the front-wheel drive 1.6-litre petrol model be the biggest seller.
Why's it here?
The ASX will be an important model in Europe for Mitsubishi, the smartly styled crossover aiming to increase volume by tapping into the growing crossover marketplace. Mitsubishi is pushing its ClearTec green technology with the ASX too, so all models come with stop & start, low rolling resistance tyres and even LED rear lights to help reduce consumption.
The ASX also introduces Mitsubishi's new 1.8-litre turbodiesel engine to the line-up. That might not sound extraordinary, but the new unit is the first diesel to ever feature variable valve timing. That should benefit not just output, but refinement. Output is 148bhp and torque 221lb.ft. The new engine is set to be offered in Mitsubishi's other models after the ASX's introduction.
Show stopper or floor filler?
It's be wrong to call the ASX floor filler, but it's no show stopper either. Impressive diesel technology, good looks and the promise of decent equipment and sensible pricing should make it a worthy choice in the growing crossover market when it arrives later this year.
Check out the press conference from the show below:
09 Feb: Renault is the automotive sponsor of Grand Designs Live 2014, supporting both the London (3-11 May) and Birmingham (9-12 October) shows. The company's cars will be on display, including the electric Zoe and Twizy models.
09 Feb: Toyota is supporting Staffordshire Wildlife Trust with a donation towards setting up a new explorer trail. The money comes from the Toyota Fund for a Better Tomorrow, a programme of small grants for local community projects.
28 Jan: ITV4 will show the first of a three-part series, Touring Car Legends, on Wednesday 5th February at 8pm. Narrated by Tiff Needell, the documentary tells the story of the British Touring Car Championship from the first race in 1957 to the present day.