Monday 24th April 2017
Car Enthusiast - click here to access the home page


Design your own Mazda sportscar. Image by Mazda.

Design your own Mazda sportscar
Imagine a world where you can design your own car and have it built for about 1,200. That is the future according to Mazda.
<< earlier Mazda article     later Mazda article >>


News homepage -> Mazda news

Mazda's entry in the LA Design Challenge for 2030 imagines a world of 'micro manufacturing' and small-volume, highly customised products. Taking the idea of car configurators to the next level a virtual reality '' web site (it doesn't exist, we looked) would allow customers to collaborate and experiment in designing their ideal car. Once designed, the car can be built quickly at a nearby flexible manufacturing plant.

The Souga has been designed for and by Max, an imaginary, young entrepreneur. It is a compact two-seater with mesh-like bodywork based around standardised electric-vehicle components. The materials used to make the car are 'sustainable' and the mesh-like body is translucent for good visibility. Not only is the manufacturing based on a new idea but the way cars are purchased will change. The manufacturing techniques apparently will bring down the cost of purchase to about 1,200 at today's prices but with a two-year contract and monthly billing for the energy used by the car. After two years the car is returned to the factory and can be reconfigured in accordance with any change in the customer's needs. In line with the sustainable ethos all materials can be recycled.

Interestingly, Mazda imagines that entertainment and communication devices will become integrated into clothing and fashion accessories - meaning they can be removed from vehicles. This leaves the car of the future free to offer 'pure and driver focussed' controls.

John Lambert - 11 Nov 2009    - Mazda road tests
- Mazda news
- Souga concept images

2030 Mazda Souga concept. Image by Mazda.2030 Mazda Souga concept. Image by Mazda.2030 Mazda Souga concept. Image by Mazda.  

Mazda to reveal new MX-5 Icon in Goodwood. Image by Mazda.
MX-5 Icon limited
Limited edition MX-5 Icon roadster available to order now.
latest news

Mazda3 gets sporty special edition. Image by Mazda.
Special Mazda3
Limited edition Mazda3 Sport Black on sale from 1st April with black body kit and 20,995 price tag.
Mazda goes targa-top with the MX-5 RF. Image by Mazda.
Mazda MX-5 'targa'
Retractable Fastback MX-5 makes its debut in New York.

 215 Racing
 A. Kahn Design
 AC Cars
 AC Schnitzer
 Alfa Romeo
 APS Sportec
 Aston Martin
 Auto Union
 Cooper Tires
 David Brown Automotive
 De Tomaso
 Detroit Electric
 Eagle E-type
 edo competition
 FAB Design
 Factory Five

 Faralli & Mazzanti
 General Motors
 Gordon Murray
 Gordon Murray Design
 Gray Design
 Great Wall
 Heffner Performance
 Joss Developments
 Land Rover
 Loma Performance
 Monte Carlo

 Project Runningblade
 Project Velocity
 Red Bull
 Ronn Motor Company
 SDR Sportscars
 Thunder Power
 Tommy Kaira
 Vanda Electrics
 VL Automotive

news by brand

External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Follow Car Enthusiast on Twitter | Copyright 1999-2017 ©