Jaguar has revealed that British actor Damien Lewis will star in a short feature film, titled Desire, to promote the new F-Type. Due for release next spring the film tells the story of a car delivery driver (Lewis) who runs into trouble in the middle of a lawless desert.
Details of the film were announced at a preview event for the F-Type ahead of the Los Angeles International Auto Show. Jaguar showed off its latest car to 350 invited guests at Paramount Studios ahead of the model's official US debut. Damien Lewis was at the event along with American actor Shannyn Sossamon who plays the lead female role in the film.
Created by Jaguar in conjunction with Ridley Scott Associates, filming for Desire will start in December in the Atacama Desert. The soundtrack has been written by singer songwriter Lana Del Ray including a track, Burning Desire, supposedly inspired by the F-Type.
Updates on filming and production will be made available online at
www.ftype.com/desire.
John Lambert - 29 Nov 2012