What's the news?
It may have escaped your attention but there is a small sporting event taking place in London soon that BMW is acting as official vehicle supplier for. In addition to providing some 4,000 vehicles for the Olympic fleet the German manufacturer has also built a two-storey river side pavilion in the Olympic Park.
Exterior
Designed by an award-winning British architecture firm the BMW Group Pavilion appears to float on the river with water cascading down its façade leading to a constantly changing look. Positioned prominently overlooking the Olympic Stadium and Aquatics Centre the two storey pavilion is used to showcase current BMW models in addition to concept cars.
Interior
Described as 'light and open' the lower floor of the pavilion is dedicated to the cars and bikes that make up the London 2012 Games fleet with interactive displays for guests to learn more about the cars and the company itself. The top deck comprises of nine individual pavilions displaying concepts and future models such as the i3 and i8, a MINI Rocketman bedecked in Union Jack paintwork, E-Scooter and I Pedelec mobility options and the new generation 3 Series Touring.
Mechanicals
The water used for the cool cascade effect is taken from the Waterworks River, filtered, cools the building as it falls around it before returning to the river again.
Anything else?
The BMW Group Pavilion will be accessible throughout the Olympic and Paralympic Games to all Olympic Park visitors.
Paul Healy - 20 Jul 2012