What is it?
It's essentially the final piece in a triptych of tiny premium cars alongside the MINI and the Fiat 500, but it should offer more space than both while undercutting the Brit significantly. We've seen the lovely concept already, and we're pleased to confirm that the production car is, as rumoured, is remarkably close.
The shark fin B-pillar is a particular highlight, but the entire window line upwards is a fairly complex and very unique glass arrangement - the traditional C-pillars are eschewed. Inside, the cabin is all bright coloured this and high gloss that, all of it screwed together solidly and laid out neatly. It's a massive leap forward, basically. There's a 99g/km 1.6-litre diesel with 90bhp, a 110bhp version of the same, and three petrol engines with 95bhp, 120bhp or 150bhp. Five- and six-speed manuals will connect them to the front wheels.
Why's it here?
Citroen has always made interesting looking cars, but it's been some time since it got the whole quality and driving experience right (latest C5 aside). Well, if the general vibe of quality and fun this thing emits from its Frankfurt plinth translates on the road, MINI and Fiat have every reason to be worried. As well as sitting on the platform of next year's C3 (and sharing its cabin architecture) the DS3 is the first in a series of higher quality 'DS'-branded variant of Citroen's mainstream models; a DS4 is due in 2011, followed by a DS5.
Show stopper or floor filler?
Definitely an attention seeker, although it's so close to the concept that it seems familiar already. Citroen has today (15th September 2009) made 100 cars available for ordering online too, with a promise that those who indulge will get theirs first, before general deliveries begin in March 2010. There'll be a mountain of choice for buyers, including loads of colour schemes, contrasting roof decals, interior trim options and five engines.
Mark Nichol - 15 Sep 2009