| Motorshow line-up | 2008 British International Motor Show | Peugeot |
Peugeot has revealed details of its stand at the
British International Motor Show. The themes expressed will include style, music and the environment.
The 308 RC Z concept will make its first appearance at a UK show. A production version of the RC Z, which has a distinctive carbon-fibre double-hump roof, has been confirmed for 2010. If you can't wait that long for a Peugeot coupé, the 207 CC ELLE special edition is available now. The coupé convertible features exterior and interior colour combinations chosen by readers of style magazine ELLE.
In one corner of the stand, to promote the 107 KISS special edition, a DJ from KISS radio will be playing the latest tunes. Alternatively a giant MP3 player on another part of the stand will allow visitors to choose their own music.
On the upper level of the stand Peugeot will provide free water for thirsty visitors. Next to the water bar, the Peugeot Environmental Zone will promote the company's ecological achievements.
Every model in the Peugeot range will be represented on the stand and a selection of vehicles will be available to drive outside the show halls. Electric "pedal cars" will allow younger show visitors to enjoy their own driving experience.
The British International Motor Show is open to the public from 23rd July to 3rd August. A preview of the Peugeot stand is available at
www.peugeot.co.uk/motorshow.
John Lambert - 4 Jul 2008