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As a follow-up to the previous "Small is Smart" slogan, Honda is making "Be Smart, Have Fun !" the main theme of the company's car and motorcycle zones at this year's Tokyo Motor Show. The new slogan expresses Honda's vision of the new possibilities and pleasures cars and motorcycles will be offering in the 21st century. Honda cars and motorcycles will be "smart" in terms of environmental and safety concerns, without sacrificing "fun" or enjoyment.
In keeping with the "Be Smart, Have Fun !" theme, the car section of the Honda stand will feature exhibits that express Honda's perceptions on the relationships between people and the new generation of cars, as well as between the car and society. Both the smart and fun aspects will be represented by a variety of show models, concept cars, new technologies and existing production vehicles. The Honda stand will provide a window on the near future of the automobile.
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Car Zone Attractions
Featured here are next-generation cars embodying the "Be Smart, Have Fun !" theme, the FCX fuel cell electric vehicle, as well as an impressive motor sports display.
- Dream Cars Born of Creative Freedom and Engineering Prowess
The unlimited possibilities of the automobile... Honda will be exhibiting the FCX concept model and three show models. These vehicles are dream cars that present fresh possibilities for the automobile.
- Concept Models that Address Automobile Issues of the 21st Century
The question of how to approach global environmental problems is a critical concern that affects all vehicles. The activities of automakers, particularly in the area of next-generation alternative energy sources, are crucial for supporting the automobile society of the future. Honda offers a glimpse of future possibilities with the FCX vehicle.
- FCX
The FCX concept model is equipped with an extremely compact fuel cell unit that utilises methanol as its fuel source. The compactness of the fuel cell unit allowed next-generation packaging for the vehicle, as well as a radical exterior design and a comfortable cabin interior. The FCX embodies the shape of tomorrow's saloon.
- F-Mover Show Models Highlight Dreams and Creativity
Honda designers the world over revel in their creative freedom. The three show models on display are the result of designers focusing on the fun aspects of the car of the future.
- Spocket
The Spocket signals the advance of the automobile into the area of highly functional gear, as exemplified by highly functional sports gear and goods for outdoor recreation. The Spocket is a lightweight multi-purpose vehicle with the cargo floor of a pickup truck. The car can become a two seat convertible or four passenger vehicle, offering maximum fun in a futuristic package that is equally at home by the sea, in the mountains or around town.
- Neukom
This communication capsule provides all the functionality of automobile communications in a comfortable unobstructed space. Neukom features wrap-around glass that creates the open atmosphere of a bistro. Its five seats are laid out in a star formation, and each revolves and is independently adjustable. Neukom provides a variety of layout styles such as communication mode or cinema mode - a "Fun & Future" space that can be enjoyed by friends and family.
- Fuya-jo (24-hour amusement zone)
The Fuya-jo rocks like a town that never sleeps and rides with the ease of a skateboard. Semi-standing seats are just right for happening street scenes where the music never stops. It has a steering wheel in the shape of a turntable and an instrument panel laid out like an MC's mixer. Everything here evokes the image of a futuristic all-night club.
- Environment Stage
All Honda products are backed by a keen awareness of environmental responsibility. From manufacture through sales to final disposal, Honda's e-TECH (ecology conscious technology ) is a comprehensive approach to environment-friendliness.
- The Honda IMA System
A simple, lightweight hybrid power system that uses a petrol engine as the main power source, assisted by an auxiliary motor. This combination delivers powerful acceleration as well as excellent fuel efficiency. The Honda IMA contributes to extraordinary fuel efficiency in urban traffic as well as on the highway.
- Insight
Equipped with the IMA System, a newly developed lightweight aluminium body, and the ultimate aerodynamic form, this hybrid vehicle achieves 3.4 l/100 km and 80 g/km CO2 (EUDC) making it the most fuel efficient petrol vehicle in the world.
- HONDA LEVs
Clean-running engines that substantially reduce exhaust gas emissions; all Honda vehicles at this year's Tokyo Motor Show will be Honda LEV-rated machines.
Honda will also introduce the LCA (Life Cycle Assessment) programme being implemented in its "green factories".
- Motor Sports
Honda is taking on the F1 challenge in the year 2000. This area of the Honda stand will be devoted to exhibiting the company's commitment to racing, and the sophisticated technologies such an extreme sport demands.
Production Models
- Odyssey Prototype
The Honda Odyssey, a model that set a new benchmark for the minivan, is now set for further evolution in the shape of this next-generation prototype.
- Introducing the Honda S2000
The S2000, Honda's modern interpretation of the open-top sports car, offers exhilarating driving performance. This fun-to-drive sports car also meets Honda's strict intracompany environment and safety standards.
Honda is also active in seeking to meet the needs of the elderly and physically challenged individuals. Exhibits will include the StepWGN ALMAS, among others.
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