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SEAT ANNOUNCES 'INCISIVE' PRICES FOR NEW IBIZA RANGE |
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(14 October 1999 - Seat press release)
As this autumn's supermini war hots up, SEAT has entered the arena with new Ibiza prices lower than for the outgoing model. Claimed by its makers to be the largest and best built supermini on the market, the new Ibiza, which simultaneously goes on sale in UK showrooms and debuts at the London Motor Show on 19 October, is to be priced from �8,495 on the road. SEAT is aggressively launching the new Ibiza into the highly competitive UK market at incisive new prices which are mostly below those for the outgoing models. With prices starting at �500 below the old model, the new Ibiza can be had from as little as �8,495 on the road; while in the middle of the range, the TDi 90bhp version drops in price by �745 over the outgoing model. |
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Even at the top of the range, the more potent and advanced 20V T Cupra, in spite of its increased technical sophistication and power, is to be no more expensive than the outgoing Cupra model. When complete, the exciting new Ibiza UK range will comprise six models and three new engines will join the range next spring. Commenting on the move to further increase the competitiveness of its prices, SEAT Director John Abbott said: "SEAT and the Ibiza have always offered excellent value for money and that formula has made it consistently the brand's best selling car. Now in response to increasing competition in the supermini sector, we have greatly increased the visual appeal, sportiness and quality of the Ibiza while, at the same time, offering exceptional prices. "The Ibiza has always maintained an advantage over its rivals and with the new model we believe SEAT has just increased the gap, not only in terms of raw desirability, but more importantly in terms of price and the cost of ownership," concluded Mr Abbott. More information on the new Seat Ibiza follows.......
NEW IBIZA ARRIVES IN BRITAIN
Still Europe�s largest and roomiest supermini, the Ibiza which has accounted for 2 million sales since the company first introduced the name, has moved to the top of its sector thanks to a �160 million investment in the new car�s development. Still Europe�s largest and roomiest supermini, the Ibiza which has accounted for 2 million sales since the company first introduced the name, has moved to the top of its sector thanks to a �160 million investment in the new car�s development. Within the distinctive and unmistakably SEAT exterior styling lies more than 5,000 new technical enhancements creating one of the most refined superminis currently available. The bodyshell, now 25-30 per cent more rigid according to model, now also gains an all new interior, technical advancements, such as four airbags as standard on top models, adding up to an impressive three decibel noise reduction in the cabin.
PHASED UK LAUNCH
In addition to the new 1.4 litre, 16-valve engine producing 75bhp, SEAT will also introduce a 110bhp TDi model with scorching performance and outstanding fuel efficiency next spring. Topping the range and confirming SEAT as a truly sporting maker, the company will launch the most powerful supermini ever marketed in the UK. The five-valve-per-cylinder 20V T Cupra model will be powered by a 156bhp, turbocharged engine giving a stunning 137mph capability. Continuing the enviable track record the Ibiza has established in Britain and across Europe for reliability, the new models are set to attract even stronger residual values bringing excellent overall ownership costs. Desirability of used Ibiza models in the UK has never been stronger, with a fast rising brand image, a formidable motorsport pedigree and a reputation for strong build quality; Ibiza is at the top of its tree when it comes to holding its value. The Ibiza is built in the award winning Martorell, Barcelona plant which received the Volkswagen Group�s coveted Quality award last year and builds over 500,000 vehicles per year. SEAT�s already strong reputation for solid and dependable build quality is to be advanced even further with the arrival of the new Ibiza.
SIZE MATTERS
Boot capacity is still a generous 270 litres placing Ibiza yet again among the largest superminis in its sector. All models offer the versatility of a splitting and folding rear seat which can raise the luggage volume to an impressive and practical 802 litres.
ALL NEW INTERIOR
For the first time, the Ibiza now features a central display screen in the dashboard to show functions such as heater settings, outside temperature, and radio functions. In the top models the display screen also incorporates Climatronic electronic air conditioning functions. Cabin safety is also increased with the introduction of four airbags: for driver and passenger as well as providing optimum protection in a side impact. Door cavities also gain advanced impact absorbing foam, while front seat belt pre-tensioners, standard on all models, interact with the airbags. Sport and Cupra Ibiza models also feature EDS traction control as well as ABS anti-lock braking fitted as standard to complete the comprehensive active safety package. The Ibiza ownership experience is completed with the peace of mind of a three year unlimited mileage warranty which applies to all new SEAT cars entering Britain�s roads. |
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THE NEW SEAT IBIZA
3-Door:
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THE NEW SEAT CORBODA
Saloon 4-Door:
Vario 5-Door:
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