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Story by Mitsubishi: 11th January 2000 MITSUBISHI MOTORS' SSS CONCEPT VEHICLE DEFINES NEW "ENHANCED UTILITY SEDAN" CATEGORY Third in Concept Car Series with "Geo-Mechanical" Design Launched at North American International Auto Show |
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For the third year in a row, Mitsubishi Motors has unveiled a concept car at the North American International Auto Show that reflects the "Geo-Mechanical" design philosophy of the company's Cypress, California design studio. Mitsubishi Motors' SSS concept sedan was created to meet the increasingly comprehensive aspirations of today's automotive consumers. Combining the driving pleasure and passenger comforts of a sport sedan with the packaging versatility of an SUV, the SSS defines a whole new vehicle category - the "enhanced utility sedan" in a shape like nothing else on the road. |
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The SSS was joined at the Detroit show by updated versions of the SST and SSU concept vehicles previously launched in the Motor City by Mitsubishi Motors to represent the range of new products the company is planning to build at its Normal, Illinois, manufacturing facility starting in 2003. Last summer, the company announced a $1.4 billion investment in new products designed specifically for the American market and based on a new platform to accommodate at least three different vehicle segments. Sharing many styling cues with the SST and SSU, SSS features a luxurious yet versatile interior, with fold-down rear seats that allow two full-size adult mountain bikes to be stowed in a standing configuration.
Mitsubishi SSS Concept Creates New Vehicle Category
"I started this project with a question in mind - 'what can't you do in a sedan?" said Hull. "Our target was to build a sedan that could carry a couple of bikes, have higher lines of sight to increase visibility, and provide style and safety at the same time." Other features of the SSS include an all-new, 8-step paint process to give the car a milled-metal look, an interior that feels more like a living room than a car and a steering wheel covered with a Plasmium material that increases grip and holds body temperature. |