The latest Renault Clio commercial hit UK screens on 17 January. Building brand awareness for the new Clio 2000 Collection, the new ad for the flagship Clio 172 developed by Renaultsport once again features Hélène Mahieu in a development of the themes from the previous instalments of the Renault Clio series.

Shot in Barcelona, the commercial demonstrates the thrill created by driving the Renaultsport-developed 172bhp Clio. Hence the on-screen advice of ‘Remove aggression before driving’ which follows scenes of Hélène "winding down" by smashing numerous pieces of furniture in her apartment. Only when she is cool, calm and collected is she prepared for the excitement of driving the new Clio 172.

"The new Clio 172, which was engineered by Renaultsport, is the flagship of the new Clio 2000 Collection, and deserves a special ad which builds the Renault brand and expands on themes that resonate through the Clio range" comments Tim Mack , Communications Director at Renault UK.

The commercial was written and art directed by Paul Quarry and Jamie Colonna, and filmed and directed by Malcolm Venville Films.