What's the news?
In an unusual move Nissan will allow the social media world to determine a suitable colour name for the metallic orange paint option on its new X-Trail SUV. Using the hashtag #ColourofAdventure, those on Facebook or Twitter can make suggestions, along with submitting their own images representing adventure.
The competition has already begun and will remain open until 10am on 22nd April. The new amber hue will gain its official name after a panel of design experts select a winner from the submitted entries and this will then become the official name on Nissan's X-Trail spec list. In addition to having the honour of naming the new colour the winner will also win an iPad.
Anything else?
Nissan officially launched the new X-Trail at the Frankfurt Motor Show in September and will be available to order from dealers on 1st May with customer deliveries starting in July.
Dave Humphreys - 17 Apr 2014