What's the news?
To make Lamborghini cars more unique and valued to the customers, the Italian carmaker has announced a renewal of its Ad Personam personalisation programme. It will be presented at the upcoming Geneva Motor Show. Using the programme, customers can personalise their Lamborghini to a large extent.
Currently available only for the Aventador range, the personalisation programme not just lets customers choose exterior colours and interior trim, but also hand-stitched emblems on seats. Using the programme, the cars can be customised at Lamborghini's Sant'Agata Bolognese facility in Italy. Also, a dedicated specialist will always be there with you, to help choose the bespoke options while making sure that it fits the Lamborghini brand and traditions.
Anything else?
Lamborghini will showcase the Ad Personam programme at the Geneva Motor Show with the help of one such customised Aventador Roadster. Also, Lamborghini will bring along the Ad Personam Studio, where customers will be assisted in making their own car using the design studio. The service, only available on the Aventador range at present, will be available on the new Huracán soon.
Paranjay Dutt - 28 Feb 2014