Shoppers in Knightsbridge will be in for a pleasant surprise this week as Harrods presents the UK debut of the all-new Rolls-Royce Wraith. The new model is currently on display in the window of the famous store and will remain there until Saturday 4th May.
A mixture of Midnight Sapphire and Cassiopeia Silver feature on Rolls-Royce's display model, while inside there is a blend of Arctic White and Navy Blue leather. Bespoke panelling has been fitted for this particular example, but the hundreds of 'stars' in Wraith's starlight headlining still remain.
The combination of Rolls-Royce and Harrods seems like a match made in heaven. Aside from the fact that on any given day a plethora of chauffeur driven Phantoms can be found lining the streets outside the store, both brands are renowned for unrivalled luxury, exclusivity and price. Therefore, Wraith's presence inside the store will no doubt work as an effective advertising campaign for prospective buyers.
"Harrods is delighted to have on display the most anticipated car release of 2013," said Guy Cheston, Harrods Media Sales Director. "The Rolls-Royce Wraith epitomises luxury, style and innovation, and is certain to attract attention from our international clientele."
First deliveries of the £235,000 Wraith are expected to take place by the end of 2013. A convertible version is also in the pipeline.
James Giddings - 2 May 2013