What's the news?

London car manufacturer Eterniti has now unveiled its Artemis super-SUV; a class of car designed by Eterniti to take motoring to a whole new level of personalisation and luxury - if you believe the hype. The car will be built at the company's only factory and showroom in London; where buyers can enter the facility's design studio to have consultations about their car's individual design and specification.

Exterior

The Artemis' colossal exterior clearly has styling cues from the latest Porsche Cayenne it is based on; with an enormous new front grille and large air intakes. Each panel is hand built from carbon composite and a large range of colours and chrome trim styles are available. Gargantuan 23-inch super-lightweight alloy wheels finish off the car's imposing design.

Interior

Each car has a 'limousine-like' rear cabin featuring twin reclining seats that can be heated or cooled, electric iPad-ready holders and a drinks cooler with crystal glasses. Customers can also choose leathers, lambs' wool rugs, a choice of veneers including natural woods and carbon fibre and the option of 'starlight' roof-lining.

The Eterniti interior personalisation program is overlooked by Alan Mobberley, who worked at Land Rover for over 20 years, and claims responsibility for designing the interior for the Range Rover.

Mechanicals

A 4.8-litre twin-turbo V8 engine powers the Artemis, producing 600hp and 750Nm of torque. The 0-62mph benchmark is over in just 4.5 seconds, and the top speed is over 180mph; making the Artemis the fastest large SUV on sale today. Handling is also claimed to be one of the Artemis' strengths, having been developed under the watchful eye of Alastair Macqueen; a guy responsible for the XJ220 and three Le Mans wins for Jaguar and Bentley. The car has also been test-driven by Johnny Herbert.

Anything else?

While the Artemis carries a fairly hefty price tag of £210,000, the car has the advantage of coming to market before equivalent SUV rivals from the likes of Bentley, Lamborghini and Maserati. All cars come with a two-year, 100,000-mile warranty from the company's London headquarters; with showrooms opening in Asia and China next year.