Having effectively integrated an iPhone into the new A-Class Mercedes-Benz has gone all high-tech again with a fully interactive app for the B-Class. Available for the Apple iPad, the app takes all the information of a traditional brochure such as technical details, pricing, etc. and combines them with a level of interactivity rarely seen.
Users can compare different specification cars side-by-side from three exterior angles, pan around the B-Class to get up close and personal with the car without actually having to visit a Mercedes-Benz showroom and even configure the B-Class of their dreams while a handy Retailer Locator points the way to the nearest dealer should they wish to go further.
A dedicated COMAND section of the app provides an opportunity for users to get to grips with the complicated multimedia onboard computer rather than heading into the dealership ham-fisted and suffering the wrath of the salesman, although the augmented reality portion of the app could probably make him disappear anyway - if only from your screen.
The Mercedes-Benz B-Class app is available to download now, for free, from
www.mercedes-benz.co.uk and the Apple App Store.
Paul Healy - 17 Apr 2012