The 3008 Space Odyssey is the latest addition to Peugeot's line-up. According to Morgan Lecoupeur, Director of Marketing Peugeot UK, a new game - featuring the car - will give an opportunity to twenty contestants to jet to the edge of the atmosphere.
Challengers have to visit
www.spot3008.com - spotting one of 20 Peugeot 3008s placed atop some of London's best-known buildings - or a local dealership to test drive the 3008. Clues to the locations will be 'leaked' online through various social media channels. A single test drive earns 100 entries into the draw (the maximum entries any one person can accrue is 200).
The Peugeot 3008 will also be part of a real-life campaign, making special appearances aboard a bus in London, Bristol, Birmingham, Manchester and Glasgow, along with a range of locations such as shopping centres and local public spaces, providing more opportunities to play the spot3008 game.
Gábor Vajda - 19 May 2011