Car Enthusiast - click here to access the home page


 


Brand RAMifications. Image by Dodge.

Brand RAMifications
Chrysler has announced that it is separating the RAM brand from Dodge to clearly mark out the two companies.
<< earlier Dodge article     later Dodge article >>

 


News homepage -> Dodge news

Chrysler took the opportunity at the LA Auto Show to announce that it's splitting the RAM pick-up range from the Dodge brand. This means RAM will become a badge in its own right rather than just the generic name given to Chrysler's full-fat pick-ups.

To underline the split, RAM appeared at the LA show with its own stand and a separate entourage of staff. However, parent company Chrysler is quick to point out that both Dodge and RAM remain very firmly in the family fold, but simply as two distinct brands. The move is thought to have been prompted by Fiat - which now has control of Chrysler - in a bid to create clear air between Dodge's car and SUV ranges and the heavyweight RAM models that are popular with commercial customers in the USA.

RAM will be led by Fred Diaz, who said the two brands will continue to share technology and design costs. Fiat boss Sergio Marchionne said: "The reorganisation allows us to protect and develop both brands and let them show their unique characters."

The line-up of RAM pick-ups is one of the most popular in the USA. Two- and four-door pick-ups make up the range, using a 3.7-litre V6 and 4.7-litre V8 engine, as well as a mix of two- and four-wheel drive models. There's also a 390bhp 5.7-litre V8 for the top spec Sport and Laramie models.

A Dodge spokesperson at the LA show said that Dodge models sold in the UK will be unaffected by the division of the two brands in the US. The Caliber, Nitro, Avenger and Journey models will remain part of the Dodge portfolio in the USA and will continue with Dodge badges in the UK and the rest of Europe.

Alisdair Suttie - 2 Dec 2009








www.dodge.co.uk    - Dodge road tests
- Dodge news
- Ram images






Mean Charger Pursuit for US cops. Image by Dodge.
Hot Dodge cop car
Massive 370hp and all-wheel drive for awesome Dodge cop car.
 
Dodge reckons it wins the power wars. Image by Dodge.
Hellcat has 707hp
Dodge Challenger SRT Hellcat lives up to its name...
Dodge reveals 600hp+ Challenger SRT Hellcat. Image by Dodge.
SRT Hellcat has over 600hp
Chrysler goes to town on its most powerful V8 ever, a supercharged 6.2.

 
 215 Racing
 9ff
 A. Kahn Design
 Abarth
 Abt
 AC Cars
 AC Schnitzer
 Acura
 Aehra
 AIM
 Alfa Romeo
 Alpina
 Alpine
 Amari
 APS Sportec
 Arash
 Arden
 Ares
 Ariel
 Arrinera
 Artega
 Ascari
 Aston Martin
 Atalanta
 Atomik
 Audi
 Austin
 Auto Union
 Autodelta
 Autofarm
 Autosport
 AVA
 Avatar
 Axon
 Aznom
 BAC
 BAIC
 Bentley
 Bertone
 Bizzarrini
 Bloodhound
 Bluebird
 BMW
 Bosch
 Bowler
 Brabham
 Brabus
 Breckland
 Bridgestone
 Brilliance
 Bristol
 Bugatti
 Buick
 Burton
 BYD
 Cadillac
 Callaway
 Callum
 Caparo
 Capstone
 Carlsson
 Caterham
 CCG
 Chang'an
 Changfeng
 Chevrolet
 Chevron
 Chongfeng
 Chrysler
 Citroen
 Climax
 Connaught
 Cooper Tires
 Corvette
 Cummins
 Cupra
 Dacia
 Daewoo
 Daihatsu
 Daimler
 Dartz
 Datsun
 David Brown
 David Brown Automotive
 DDR
 De Tomaso
 Delta
 Detroit Electric
 Devon
 Dodge
 Donkervoort
 Drayson
 DS
 Eagle
 Eagle E-type
 EDAG
 edo competition
 Eterniti
 Everrati
 Evisol
 Exagon
 FAB Design

 
 Factory Five
 Faralli & Mazzanti
 Fenix
 Fenomenon
 Ferrari
 Fiat
 Fisker
 Ford
 G-Power
 Geely
 Gemballa
 General Motors
 Genesis
 Ginetta
 Giugiaro
 Glickenhaus
 GMC
 Goodwood
 Google
 Gordon Murray
 Gordon Murray Automotive
 Gordon Murray Design
 Gray Design
 Great Wall
 GTA
 GTM
 Gumpert
 Hamann
 Hartge
 HBH
 Heffner Performance
 Hennessey
 HERE
 HiPhi
 Holden
 Honda
 Hulme
 Hummer
 Hyundai
 I.D.E.A
 Icona
 IFR
 Infiniti
 Ionity
 Isis
 JAC
 Jaguar
 Jeep
 Jensen
 Jetstream
 JJAD
 Joss Developments
 Kahn
 Kamala
 Keating
 Kia
 Koenigsegg
 KTM
 Kumho
 Lada
 Lagonda
 Lamborghini
 Lancia
 Land Rover
 Lexus
 Liberty
 Lightning
 Lincoln
 Lister
 Loma Performance
 Lorinser
 Lotus
 LupiniPower
 Luxgen
 Mahindra
 Mansory
 Maserati
 Mastretta
 Maybach
 Mazda
 McLaren
 Mercedes
 Mercedes-AMG
 Mercedes-Benz
 Mercedes-Maybach
 Mercury
 Metrocab
 MG
 Michelin
 MINI
 Mitsubishi
 MMI
 Monte Carlo
 Mopar
 Morgan
 Mosler
 MTM
 Munro
 NAC MG
 Nichols Cars
 Nissan
 NLV

 
 Noble
 Novitec
 Opel
 Overfinch
 Pagani
 Perodua
 Peugeot
 Piaggio
 Pininfarina
 Polestar
 Pontiac
 Porsche
 Praga
 Preview
 Prodrive
 Project Runningblade
 Project Velocity
 Proton
 Protoscar
 Qoros
 Radical
 Range Rover
 Red Bull
 Renault
 Reva
 Rimac
 Rinspeed
 RoadRazer
 Rolls-Royce
 Ronn Motor Company
 Rover
 RUF
 Saab
 SAIC
 Saleen
 Saturn
 Scagliarini
 SCG
 Scion
 SDR Sportscars
 SEAT
 Sin
 Singer
 Skoda
 Smart
 Soleil
 Spada
 speedArt
 Sportec
 Spyker
 SRT
 Ssangyong
 SSC
 Startech
 STaSIS
 Subaru
 Suzuki
 Suzusho
 TAD
 Tamiya
 Tata
 Techart
 Tesla
 The Little Car Company
 THINK
 Thunder Power
 Tojeiro
 Tommy Kaira
 TomTom
 Toray
 Toyota
 Trabant
 TranStar
 Trident
 Tushek
 TVR
 UKCOTY
 Vanda Electrics
 Vauxhall
 Velozzi
 Vencer
 Venturi
 Veritas
 Vizualtech
 VL Automotive
 Volkswagen
 Volvo
 VUHL
 WCA
 WCotY
 Webasto
 Westfield
 Wiesmann
 Xenatec
 Yamaha
 Zagato
 Zarooq
 Zeekr
 Zenos
 Zenvo



 
 






External links:   | Irish Car Market News |

Internal links:   | Home | Privacy | Contact us | Archives | Old motor show reports | Follow Car Enthusiast on Twitter | Copyright 1999-2024 ©