What is it?
This is Ford's third iosis concept car, which very likely hints at the styling of the next C-Max and Focus. It represents the latest interpretation of 'Kinetic design' including an updated version of Ford's trapezoidal grille featuring three horizontal, chrome-rimmed bars. The concept also boasts a pillar-less construction to show off an interior inspired by sports equipment and designed to be airy and spacious. The tailgate eschews conventional hinges in favour of a two stage opening where the glass can be raised separately and then the lower portion opened on parallelogram hinges that allow full access to the boot even under a low ceiling.
Why is it here?
As well as previewing Ford's next 'Multi Activity Vehicle', the iosisMAX features the latest PowerShift transmission and showcases the new EcoBoost petrol engine and Auto-Start-Stop technology. The show car is fitted with a 1.6-litre engine that develops 178bhp, while fuel economy is said to be 20% better than conventional petrol engines. By optimising the engine and transmission for the iosisMAX CO2 emissions are estimated to be 125g/km. Both the turbocharged EcoBoost engine and the Auto-Start-Stop system will be in production by 2010.
Other themes likely to influence future Ford products include simplifying the interior by eliminating conventional buttons in favour of touch-screen technology. The perspex console on the show car is designed to act as a touch-sensitive surface with useful information projected onto the surface from behind.
Show stopper or floor filler?
The 'Limelight' paint and fancy doors certainly grab attention. It is easy to see how, with conventional doors and interior, the shape would fit into Ford's current range. The only problem is that compact MPV concepts seem to be everywhere and they all seem to have similar door treatment and interior innovations that never make it to production. At least the iosisMAX looks more production feasible than some; the next C-Max, due in late 2010, should be a good looking car.
John Lambert - 5 Mar 2009