Good afternoon ma'am, I see you're shopping at a well-known discount German supermarket.

Indeed I am, fictional young marketing questionnaire wielder.

Well, can I take it from that fact that you like a bargain?

Oh yes. In fact here in my trolley, I have 164 rolls of toilet paper, a dozen chickens and a lifetime supply of weiss-wurst and it's only cost me 59p.

Have you ever considered a Mazda MX-5?

What, you mean the iconic Japanese sports car, newly reinvented for this year and making its public debut at the Goodwood Festival of Speed in June?

Yes, that's the one. You see, the new MX-5 is clocking in with the bargain price of just £18,495 for the 131hp 1.5-litre SkyActiv-G version, rising to £23,295 for the top-of-the-range 2.0-litre version.

Well, slap my cheeks and call me grandma, that's a bit of a good deal, right enough.

Isn't it though? Especially as that comes with alloy wheels, LED lights and a leather steering wheel. Upgrade to the £19,245 SE-L version and you'll get climate control, DAB radio, Bluetooth, cruise control and a touchscreen system. Pick a model with satnav and the integrated navigation system comes with three years of free European map upgrades, while the range-topping 2.0-litre Sport Nav is available with the optional £350 Safety Pack, which includes High Beam Control and Blind Spot Monitoring with Rear Cross Traffic Alert.

Jeremy Thomson, Mazda Motors UK Managing Director said: "The MX-5 is Mazda's brand icon and it embodies all that is great about our products. Its fun to drive character has strengthened the bond between Mazda and its customers for 25 years so there's no better place to showcase the all-new MX-5 than in front the enthusiastic crowd at the Goodwood Festival of Speed.

We're delighted to give early ordering customers the opportunity to win a drive in the all-new MX-5 on the famous Goodwood Racing Circuit, while fans attending the Moving Motor Show will get to see our new sports car make its UK public debut. Our engineers have created an all-new sports car that incorporates our ground-breaking SKYACTIV technology, modern safety and superb efficiency with the driver focused enjoyment for which the MX-5 is loved. When it was launched in 1990 the 115ps Mk1 MX-5 cost £14,249 (equal to £31,687 in today's money), yet 25 years later with vastly more standard equipment, the all-new Mazda MX-5 costs from £18,495, meaning more than ever the Mazda MX-5 sets the benchmark as the one of the world's best and most affordable sports cars."

Well, that's me convinced. I'm going to start doing all my grocery shopping with Mazda from now on.