What's this about?
McLaren has announced that its next model, previously known only as P13, is now officially named 'Sports Series'. We won't actually get to see the car until next year but the launch campaign titled 'Black Swan Moments' commenced this month. The Sports Series sits below the 650S in a three-car McLaren range.
Black swan moments?
Referring to the first recorded sighting of a black swan in 1697 it is taken by McLaren to mean an event that changes how people look at the world. The campaign will tell the story of 13 such moments that have shaped the history of McLaren.
What about the car?
There isn't much to go on at the moment; it features a carbon fibre chassis and mid-mounted V8 engine. McLaren has also promised that the Sports Series will bring Formula 1 technology and know-how to the sports car segment. The full story will be revealed in the second quarter of 2015.
Look out for further details at cars.mclaren.com and on twitter under the #BlackSwanMoments hashtag.
John Lambert - 14 Nov 2014